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| Business Introduction |
| Business Characteristics |
| Business Problem |
- Enterprises blindly pursue the form of corporate culture, ignoring the corporate culture. They can’t form a cultural impetus and can’t far-reaching impact on enterprise development.
- Enterprises ignore the corporate culture of innovation and personalization. Their value and basic assumptions is similar with other businesses, so the enterprises can’t form its unique cultural atmosphere.
- Corporate culture embodies only a few people's values, it is difficult to carry out in the enterprise and dissemination.
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